Facebook, the social networking giant with 1.19 billion active
monthly users, is thinking about using a technology that tracks the cursor
movements of users. The tracking software would provide information regarding
where a user’s cursor hovers, such as over specific ads on Facebook websites;
and even how often a user checks out a newsfeed on their mobile phone.
The software could be used for data mining purposes, and according to Facebook, the information would be added to its data analytics warehouse, which holds 300 petabytes of information, and is used primarily for product development and targeted advertising.
Although it’s not a “done deal,” Facebook users will likely perceive this tracking as an invasion of their privacy. But if the tracking technology is implemented, Facebook would be the first social media network to track users’ cursor movements. The obvious question is whether or not Facebook users will stay with them. Chances are, many won’t be pleased and could potentially take their business to another social media site.
The software could be used for data mining purposes, and according to Facebook, the information would be added to its data analytics warehouse, which holds 300 petabytes of information, and is used primarily for product development and targeted advertising.
Although it’s not a “done deal,” Facebook users will likely perceive this tracking as an invasion of their privacy. But if the tracking technology is implemented, Facebook would be the first social media network to track users’ cursor movements. The obvious question is whether or not Facebook users will stay with them. Chances are, many won’t be pleased and could potentially take their business to another social media site.
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